Using the Pelion® Trademark​

Please follow these guidelines if you are a customer of Pelion or you otherwise have written permission from Pelion to use its trademarks.

You may use Pelion’s trademarks to refer to Pelion’s products, services and related technology if you follow these guidelines and your use is accurate, fair and not misleading. Any goodwill generated by your use of Pelion’s trademarks inures exclusively to Pelion.



Approved nouns:


connectivity management software

connectivity management platform
connectivity service
IoT platform

Use format:

Pelion® [product name] and/or [approved noun]


Pelion® connectivity management platform


Pelion is registered trademark of Pelion IoT Limited in the US and/or elsewhere.


Guidelines for third parties when referring to Pelion’s word trademarks

The do’s

  1. Trademark symbols and notice statements:
    • Always use the correct trademark symbol with the first or most prominent appearance of the trademark in the body of text.
    • You do not have to use trademark symbols in headlines unless there is no accompanying text, in which case you must use them.
    • Always include the correct trademark notice statement.
  2. Approved nouns:
    • Always use trademarks as adjectives accompanied by an approved noun.
    • Never use a trademark as a noun, a verb, or in the possessive or plural form. Your use will probably be incorrect if the sentence does not make grammatical sense without the trademark included in it.
  3. Never alter Pelion’s trademarks:
    • Do not alter the spelling or form of Pelion’s trademarks by abbreviating them, creating acronyms, translating them, joining them to other words, symbols or numbers or using improper capitalization. However, permitted capitalization occurs when using a Pelion word trademark in headlines, titles, or text where all of the surrounding words are shown in uppercase characters. In this situation, you may use the relevant Pelion trademark in uppercase characters, provided that such use complies with these guidelines.


The don’ts

  1. Do not use the Pelion logo without prior written consent from Pelion. Please contact us if you want permission to use the Pelion logo.
  2. Do not use inaccurate or misleading nouns after Pelion’s trademarks. Pelion’s trademarks are used for specific products and services.
  3. Do not use a Pelion trademark, slogan, or logo (or any part of a Pelion trademark, slogan, or logo) as part of another trademark, slogan, logo or other name. This includes but is not limited to a company name, trade name, product name, service name, technology name, domain name or social media name.
  4. Do not register a Pelion trademark, slogan, or logo (or any part of a Pelion trademark, slogan, or logo) either alone or as part of another trademark or other name. This includes, but is not limited to a company name, trade name, product name, service name, technology name, domain name or social media name.
  5. Do not use Pelion’s trademarks more prominently than your own trademarks, company name, trade name, product name, service name or other name. You should distinguish such names visually from any Pelion trademark or other name.
  6. Do not use Pelion’s trademarks to bring Pelion into disrepute or portray Pelion in a negative or disparaging way.
  7. Do not use Pelion’s trademarks in any manner that expresses or implies that Pelion has any affiliation, sponsorship, endorsement, certification, or approval of your product, service, or company.
  8. Do not use Pelion’s trademarks in false or misleading advertising.
  9. Do not use Pelion’s trademarks in connection with any defamatory, scandalous, pornographic, or other objectionable materials.
  10. Do not manufacture, advertise, sell, distribute, or otherwise give away any merchandise items bearing any Pelion trademark, logo, or other name without an express written trademark license from Pelion.
  11. Do not imitate any element of Pelion’s logos, trade dress or product packaging.
  12. Do not use or imitate any Pelion tagline or slogan.


Using the Pelion trade name

As well as being a trademark, Pelion is also a trade name. When Pelion is used as a trade name, the trademark rules do not apply, so do not use it as an adjective with any trademark symbol. Please use the Pelion trade name as a noun. As a noun, the Pelion trade name may also be used in the possessive form.