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Pelion Unveils New Brand Identity: Global IoT Connectivity Made Effortless

April 01, 2025 — 5 min read

April 2025 – Pelion, a long-established leader in global IoT connectivity, is proud to unveil a bold new brand identity. This transformation reflects both the evolution of the company and its sharpened focus on delivering effortless, flexible, and secure connectivity to businesses around the world.

With more than two decades of industry experience, Pelion has consistently empowered organizations to deploy and scale their IoT solutions with confidence. Today, this new brand represents a natural next step — signalling a renewed commitment to simplicity, clarity, and customer success, all wrapped in a more vibrant and human expression of what Pelion stands for, with the goal of making connectivity effortless for our customers through everything we do.

A Visual Identity Built for the Future

While our logo remains, the visual world around it has undergone a striking transformation. Our new identity leverages vivid colors, dynamic imagery, and elevated design elements that bring our vision to life — a world where connecting devices globally is not only possible but effortless.

To achieve this Pelion picked award winning creative agency Guy & Co a creative agency based in Edinburgh, Scotland to help craft our new communication framework and brand identity. Helping us become bravely distinctive and communicate with confidence.

This is more than a facelift — it’s a visual language that reflects our mission to take the complexity out of IoT and replace it with clarity, control, and calm.

Announcing Our New Pelion Brand Films

To bring this identity into motion, we are excited to introduce our new brand advertisements. These include a flagship 1-minute brand film, alongside three 20-second shorts, each capturing our promise of Global IoT Connectivity Made Effortless.

These videos focus on the core aspects of Pelion’s offering — global reach, simplicity, reliability, and security — all delivered in a calming, elevated tone that reinforces our new visual language.

 These assets represent not just a change in tone, but a change in tempo — a shift to a smoother, more considered customer experience. As we like to say: “Ahhh, that’s nice.”

A Clear Voice in a Noisy Industry

Telecommunications is known for its dense jargon and acronym-heavy language. At Pelion, we take a different approach. Our new brand voice is confident but approachable. Expert, but never condescending. We aim to speak clearly, with personality and warmth, making IoT accessible to every stakeholder — whether you’re a developer, an executive, or somewhere in between. This balance of credibility and character reflects who we are: experienced, dependable, and easy to work with.

Brand Pillars Reimagined in a New Visual World

To communicate the core values of Pelion, we’ve introduced a fresh set of visual metaphors. Each represents a key pillar of our offering, designed to resonate emotionally while illustrating the practical benefits of choosing Pelion.

  • The Basketball Net
    Set just two feet off the ground, this visual cue symbolizes effortlessness. With Pelion, connecting your IoT solution is as easy as scoring an open shot.

  • The Safe
    Security is fundamental. This imagery conveys our proactive, robust approach to protecting IoT deployments from evolving threats.

  • The Cat on a Cloud
    Representing peace of mind, this metaphor reflects our near-flawless reliability (99.995% uptime) and our belief that connectivity should simply work — whenever and wherever you need it.

  • The Head Sculpture
    A tribute to our people and their expertise. Our team partners closely with customers to offer deep insight, support, and service — not just products.

  • The Switch
    Connectivity should be flexible. With access to over 600 global and local networks, our customers have the freedom to switch, scale, and control their deployments with ease.

Together, these brand pillars visually express our core tenets: connectivity, reliability, security, flexibility, and expertise — all seamlessly delivered.

Introducing Pelion Plans

As part of this relaunch, we’re introducing Pelion Plans — flexible, tiered bundles designed around the realities of global IoT deployments. These plans combine our best-in-class offerings across connectivity, support, security, and service.

Built for scalability and cross-vertical use cases, Pelion Plans allow businesses to tailor solutions to their needs.
Your business. Our plans. Effortless connectivity.

A New Pelion Website Experience

Our rebrand also brings with it a newly redesigned Pelion.com, providing a faster, more intuitive, modern website experience to help buyers engage with our products and services. The new site includes:

The new site reflects our design philosophy — user-focused, clean, and clear — built to make engaging with Pelion as simple as our connectivity.

Revamped Support Offerings

To better meet the needs of our growing and diverse customer base, we are also launching updates to our Pelion support plan. Still featuring three distinct tiers: Essentials, Professional, and Enterprise. Each plan is designed to offer the right level of service, availability, and expertise — ensuring customers have reliable support whenever and however they need it. Enhanced SLAs, customer reporting, follow the sun support. We've got you covered.

For Our Customers

Nothing changes - our 1,000+ enterprise customers will get the same reliable connectivity, service, and support as they do today. Our Pelion Portal -connectivity management platform, which was recently updated, remains unchanged. Now you simply have more ways to interact and get the most out of Pelion to support you in achieving your goals.

This is more than a rebrand. It’s a reaffirmation of who we are — and who we’re here for.

At Pelion, our promise is simple: Global IoT Connectivity Made Effortless. And now, we have the brand to match.

Welcome to the new Pelion.