Wired Broadcast have been at the forefront of connectivity technology for over 25 years. In the search for an alternative to ISDN that would deliver improved agility and up-time for their customers, CEO Johnnie Dymock led Wired Broadcast to become an early provider of innovative multi-WAN connectivity solutions in the UK and abroad. As they began to encounter challenges with the overwhelming management workload for their SIM cards, they turned to Pelion for the solution.
With a long and varied history in the broadcasting sphere, Wired Broadcast have been at the forefront of connectivity technology for over 25 years. In the search for an alternative to ISDN that would deliver improved agility and up-time for their customers, CEO Johnnie Dymock led Wired Broadcast to become an early provider of innovative multi-WAN connectivity solutions in the UK and abroad, which offer a flexible combination of multiple simultaneous WAN technologies such as satellite and LTE, to ensure ultra-reliable and portable connectivity that is easy to configure and deploy. However, they quickly encountered challenges with the overwhelming management workload for their SIM cards, turning to Pelion for the solution.
“When working with customers in the broadcasting market, reliable connectivity is their main priority. The Pelion solution offers the ultimate in resilience..”Johnnie Dymock, CEO – Wired Broadcast
- High quality, real time audio: Radio broadcasting requires reliable low-latency connectivity for rapid deployment, so Wired Broadcast developed specialized hardware that uses multi-WAN technology to deliver the ideal solution for broadcasters. In the UK market, they were the first to introduce this technology which provides resilience using multiple simultaneous cellular data networks with SIMs from several providers.
- Flexibly covers any use case: Broadcasting was the first sector to be targeted by Wired Broadcast, with the BBC as a major customer. As the company moved on to developing their Mediaport® multi-WAN routers, they saw uptake rolling out across different channels, expanding from broadcast to blue light services, military, security and other markets in need of guaranteed remote connectivity.
- Robust, secure and reliable: With their Mediaport routers aggregating different networks to ensure uptime and performance, Wired Broadcast effectively replaced the expensive, unreliable and clunky satellite connectivity that was commonly used by broadcasters. Mobile, battery-powered connectivity allows an end user to be broadcast ready at any given moment, from anywhere, secured with military-grade encryption.
As a pioneer in multi-WAN connectivity solutions, Wired Broadcast became the foremost trusted provider of multi-WAN technology in the UK. Before they approached Pelion, they were using Pay As You Go top up SIMs to provide connectivity for their Mediaport units. The workload of managing these SIMs was unsustainable: a customer would place an order for a broadcast the next day and the order fulfilment would require locating a unit, obtaining multiple SIMs, contacting the MNO to top up, configuring the unit and shipping it. On occasion it could take up to two hours to top up 4 different SIMs, a very time-consuming process which essentially became a full-time job for 2 employees.
“Pelion solved our admin nightmare.”Patrick Gunning, Broadcast Operations Manager – Wired Broadcast
Pelion provides reliable network coverage, with an M2M SIM that does not require pre-pay top ups. Flexible billing was critical for Wired Broadcast – their connectivity needs fluctuate from month to month, with a surge of data usage during festival season or later in the year at Christmas. Pelion offered huge time savings, as the bulk of network operator management is handled entirely within one convenient, easy to use platform.
“Having to top up PAYG SIMs was the most frustrating activity. Now we receive simplified billing for any network, any data and any device.”Johnnie Dymock
Benefits of Pelion
- Transparency in data usage, billing and troubleshooting
- Resilient, flexible connectivity
- Long-standing partnership and support
“If you require a connectivity provider with 100% uptime, then you should look no further than Pelion. Whether it’s blue light services, live video or radio broadcasts, we have never had a network outage with Pelion.”Patrick Gunning, Broadcast Operations Manager – Wired Broadcast
Transparency in data usage, billing and troubleshooting
Pelion offers multiple network options in one platform, with no need to top up SIM cards. It also provides increased transparency for Wired Broadcast, as well as their end users. As Patrick Gunning explains, “You can see all your SIMs, if they’re active, when they last transmitted data, how much data they use… All really great insights that were valuable for us.” Their end users also requested access to the portal to view their SIMs and relevant data. Some customers, such as the BBC, prefer to troubleshoot any issues themselves. The platform allows them to view their SIMs in the portal and do their own diagnostic checks. This enables Wired Broadcast to offer greater flexibility to their customers; the client can chose to be more hands on in their troubleshooting, thanks to the easy-to-use Pelion platform and the toolset it offers.
Resilient, flexible connectivity
Broadcasting is extremely time sensitive, so resilient connectivity is critical. Major issues that strike at the wrong time are known in the business as “showstoppers”, where there’s no saving a potential broadcast. Network infrastructure must be solid and up-time guaranteed; if a SIM doesn’t work at the right time, such as during a morning show broadcast, then the end user may have effectively missed their chance to broadcast to potentially millions of people.
Wired Broadcast has enabled connectivity from anywhere, broadcasting live from a taxi driving across London, a train traveling at 120mph, or even in the middle of a field during a festival. Pelion’s reliable SIM connectivity solution, combined with Wired Broadcast’s multi-WAN technology and specialist hardware, has enabled Wired Broadcast to offer truly reliable mobile remote connectivity in a widening range of markets that include blue light services and military and security operations.
“For me, with my engineering background, it’s key to always have a backup, a spare, a standby option just in case. In broadcasting, our customers have the same approach. Diversifying connectivity to ensure reliability is a necessity.“Johnnie Dymock
Long-standing partnership and support
By combining the connectivity expertise offered by Pelion and Wired Broadcast’s extensive market knowledge, the Mediaport product has become a staple for customers like the BBC, rolled out to news networks across the globe. “We’ve had an excellent relationship with the team at Pelion,” said Patrick Gunning. “We’ve always received great support. If we have any concerns or challenges, the team jumps in to sort it out quickly.”
The network diversity required for their devices was another key point for Wired Broadcast. By turning to a trusted partner like Pelion to provide all the different networks needed in one easy bundle, they were able to save time and effort, while avoiding any potential operator lock in contracts.
Wired Broadcast has expanded and diversified over time, starting as a broadcast company and now offering mobile connectivity and hardware manufacturing. Now looking to the future, they continue to embrace cutting-edge technology, with their eyes on the possibilities provided by eUICC and eSIMs.
During the COVID-19 crisis, Wired Broadcast found that although the usual contracts for summer festivals and concerts were postponed, remote working became a new market for them to explore. For many organizations, critical business is still being done virtually and reliable connectivity is a must for meetings over virtual platforms. By offering easily configured, resilient connectivity, they have ventured into the home working market. Small Proofs of Concept (POCs) from the beginning of the pandemic have now accelerated, with the potential for 1000s of routers to be deployed. They’ve identified many different use cases coming out of the crisis, including virtual concerts, virtual dinners with VIPs or even remote sport, where the connectivity must be completely secure, reliable and easy to deploy.
“Pelion helps solve enormous pain points and allow us to focus on the solutions we’re delivering for our customers..”Johnnie Dymock